Running a successful home repair business is no easy feat, and you need to be constantly looking for ways to attract more business to effectively grow your business. Besides relying on word-of-mouth referrals and online listings, you can also use social media platforms to make your business stand out.
Instagram is highly visually driven, and it’s a great opportunity to share before=and-after pictures of your beautiful renovation projects to highlight your expertise and attract more audience. Make sure to boost your home repair business with these instagram tips:
1. Social Media Ads
Knowing how to use social media ads, particularly on Instagram, can be very helpful in promoting your handyman business. Using such a marketing tool allows you to not only demonstrate your strengths but also effectively capture the attention of those who have expressed an interest in what you offer.
You don’t even need fancy or complicated tools to create your ad materials. Perhaps you have an upcoming leaky faucet job in the neighborhood? Simply bring a tripod and take advantage of this opportunity to record a time-lapse. You can then edit it to use as marketing material.
With Instagram social media ads, you can also effectively target a specific demographic. Whether you want to target single moms nearby or young professionals, Instagram ads can help you attract more business instantly.
2. Social Media Posts
In addition to effectively targeting potential clients with social media ads, you should consider building an organic Instagram following by posting engaging content. By tailoring your content to different audiences, you can connect with the people you want to reach and build a reputation for your business.
Before-and-after photos of your work, as well as reels with useful home maintenance tips, make excellent content ideas. These materials allow you to demonstrate your knowledge and willingness to share value. Don’t forget to create a content calendar to help you plan what to upload next.
Unless you have a dedicated marketing team on your side, keep your posting schedule to three posts per week. Using templates can also save you a great deal of time. Check out PosterMyWall’s handyman social media templates to create engaging posts with just a few clicks.
3. Cross Promotion
Cross-promotion is another effective way to grow your handyman business. This one is about collaborating with a relevant business to grow your audience. Think about it: if someone hires a painter, they may also require a handyman to repair the drywall. This approach is also low-cost, making it a win-win for both businesses.
The more businesses and organizations you cross-promote with, the broader your audience reach will be. Essentially, it’s like setting up a network of business owners who can rely on one another.
Begin by connecting with local businesses that complement what you do. For example, DM a landscaping company on Instagram with a simple pitch like, “Hey, I love your work results, and I have some clients who may benefit from your services. Want to do a cross-promotion?” The key here is to select the right business partner and focus on long-term partnerships.
4. Live Q&A Sessions
Because you run a service business that relies heavily on trust, it’s important that you connect with your audience on a more personal level. Luckily, Instagram has a Live feature available to its users. As a home repair business owner, you should use this one as a direct line to your most loyal customers and followers.
Do you have a free afternoon? Or maybe you have a few hours available tomorrow morning? Whatever free time you have, use it to host a quick Instagram Q&A session. Why have a Q&A session? It allows you to appear as both an industry expert and someone who genuinely wants to help.
You can even promote your session ahead of time to increase the number of participants. For example, if you’re holding one next Friday, make sure your audience is aware of it from the start of the week. To accomplish this, post a story with a heading like “Join me live this Friday for useful home repair tips!”
The Takeaway
Are you having trouble finding enough clients? Do you find it difficult to compete with more established renovation companies? Then you need more effective home repair service marketing strategies to promote your company, such as the ones listed above.
Marketing is critical for any business, especially one that provides home improvement services. Our guide above includes some suggestions on how to promote your offerings and generate more leads, resulting in increased revenue for your home repair business. With platforms like Instagram, it’s easier than ever to connect with your audience and cement your reputation.
